On Tuesday 10 December, the National Chamber Choir of Ireland formally re-branded as Chamber Choir Ireland, together with announcing a brand new season of programmes from December 2013 – May 2014.
The re-brand comes after two years of strategic review and brand positioning so with a new name, image and website Chamber Choir Ireland is looking towards a bright, reinvigorated future of performances throughout Ireland and beyond.
Speaking at the launch, the Chamber Choir Ireland Chairman, Michael Walsh spoke of the business journey that the Choir has travelled through the process of strategic review:
“Although business oriented, at the core of our strategy is above all, to stir emotion through our art form, to stir beauty, as it were – something worthy of protection, nourishment and investment”
Further details of the launch event will be available here in due course.
The Season Brochure for December 2013 – May 2014 can now be downloaded directly from http://issuu.com/chamberchoirireland/docs/chamber_choir_ireland-brochure